Marketing Manager - Responsible for all lead generation activity, marketing collateral, speaking opportunities, webinars, media relations, trade show content and publicity for HealthLeaders-InterStudy, a Decision Resources, Inc. company.
Roles and responsibilities include:
- Working with sales and the VP of marketing to develop actionable quarterly marketing plans that directly support the sales and branding efforts of the company. The marketing manager will be responsible for implementing these plans.
- Lead generation projects such as letters, emails and press releases. The marketing manager would work directly with database specialists within the organization to get the list of prospects who should receive this information.
- Working with analysts to develop and execute webinars for lead generation purposes, retention objectives and training.
- All marketing collateral printed for HealthLeaders-InterStudy including evergreen brochures, topic sheets, quick start brochures, and any other material that the organization makes public to clients, potential clients, investors, media, and any other public audiences.
- Web site content maintenance and web projects that are dynamic (i.e. posting commentary from analysts; conference and seminar listings, etc.)
- The speaking program for HealthLeaders-InterStudy. This project involves working with analysts and executives on creating speaking topics, developing “call for paper” (CFP) applications, and researching and submitting CFPs for appropriate conferences.
- Media relations for HealthLeaders-InterStudy including product and corporate press releases, incoming inquires from reporters about product and company information and proactive outreach to media.
- Trade show content, booth design, and publicity around each show that HealthLeaders-InterStudy exhibits at.
Any and all other duties will be assigned accordingly.
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